The nuts and bolts of Supercuts franchising – with common misconceptions #franchising

• The hair care industry is stable. It is a need based business, not a want based business. (Frozen yogurt is a want, but a haircut is a need, both in good times and in bad.)
• Cutting Hair cannot be made technologically obsolete.
• Services must be performed by a licensed professional, you won’t ever be cutting hair, you will be in charge of running the business instead.
• It’s simple to own a Supercuts. You don’t have a high amount of staff, inventory costs are low, hours are especially reasonable compared to other franchise industries such as food, automotive, child care, fitness, etc.
• The Supercuts brand is widely recognized. It’s also backed by national advertising, robust web and mobile presence and the Supercuts brand is sought after nationally.

The Role of a Franchisee

As a Supercuts franchisee, the first thing you should know about running a hair care franchise is that you don’t need to know anything about hair. The professional stylists you hire will handle that, and stay on the cutting edge thanks to ongoing education they will receive from Regis Corporation. Your only objective is running your business with precision. As an owner, you’ll soon be an expert in:

• Recruiting a strong staff
• Establishing ties to your local community
• Selecting and implementing marketing plans
• Building income by executing company strategies
• Empowering employees by delegating responsibility
• Working with Regis to ensure the growth of your company
• Providing vision and accountability for operational excellence

If you are interested in learning more about a Supercuts Franchise, you can view the Franchise model and Operations Infrastructure to see how it all works.

If you would like to see a success story, take a look at this previous article I wrote about starting a business through franchising.